A Stanford University poll of what users do on the Internet indicates that 90% of viewers use email, 62% search for product information, 54% look for travel information, 46% work online, and 36% use the Internet for "transactional activities." They predict that these activities, like purchasing, auctions and online banking, are now in the earliest stages, with widespread use anticipated.

For current clients: this area contains client and software setup information, tutorials, tips on security, marketing and search engines, virus information and links to selected software downloads and articles. (If you are a prospective client, please read the About section and contact us for access to this part of the site.)

Communication trends and marketing tracking:

With the growth of new channels of communication, such as wireless and handheld devices, it is more important than ever to clearly define your objectives, target markets and demographic variables before identifying the specific forms of media where your message can be most relevant.

Companies increasingly rely on data-management skills and tracking to compare and maximize the effectiveness of both Internet and “offline” marketing channels. Several trend watchers predict the evolution of the entire advertising industry, as it moves closer to the model many online firms currently use, based on accountability and quantifiable results. An example of offline tracking is a magazine ad listing a web address utilized solely for that ad campaign.