Services
Through website development, marketing strategy, programming, content creation, graphic design, hosting, consulting and training, we've helped organizations large and small achieve their online objectives. From the initial project idea and goals, through a fact-finding and planning phase, then specific strategy and implementation with fine-tuning and analytics for online success, we'll help you grow, faster.
We focus on results, and doing things the right way. Our experienced team helps brands to understand where and how their budget is best spent, for a measurable return on investment.
We design and develop websites that excel at delivering your message and enhancing your brand, fully responsive, mobile ready websites that transition seemlessly from a desktop site to optomized tablet and smartphone displays. We offer our clients both completely custom built as well as Wordpress sites.
Our websites are specifically designed for Search Engine Optimization and site visibility. Quickly loading, search-friendly websites along with quality site content work together to position you for optimum results. And we consistently follow Google and Bing best practice recommendations in designing and building sites for solid performance.
A content management system (CMS) works within the structure of a website allowing flexibility in how information and visual elements are presented, providing all of the tools for updating a website in-house.
Your website is your 24/7 marketing, sales and public relations platform, so the copy in your web pages should communicate the right message to connect with your target audience. Our copywriting services craft authentic, quality website content that resonates with the people you want to reach, and guides them through the sales process.
We study your intended audience to learn what types of content they prefer and what drives their purchasing decisions, so we're able to write relevant content they'll love to consume. Research shows that great site copy can draw nearly 8 times more site traffic, and produces brand recognition which brings higher rates of engagement with your site.
Our content strategy development process includes identifying the top content keywords within your market area and industry. Let us help you create content that is SEO friendly, clearly communicates your value, increases leads and sales, and differentiates you from the competition.
Digital marketing strategy is the series of actions that help a organizations achieve their goals through online marketing channels that are selected through a data-driven, customer-centric approach. These channels include communication with existing clients, social media, native or organic traffic and inquiries, paid media, and owned media, all of which come together to support a common set of goals and projections.
The right mix of digital marketing can greatly improve both existing customer relationships and new customer acquisition rates. Marketing communication is not only a great way to improve customer service, but also enhances customer relationships and referrals by allowing companies to better understand their customers' needs and expectations.
The best digital marketing strategy begins with a clear understanding of a business, product or service, demographic and intended audience, and includes a SWOT (strengths, weaknesses, opportunities, and threats) analysis, tools like empathy mapping, and charting the customer journey, along with the sales funnel and touch points.
After careful listening, information gathering, and learning about your goals and challenges, we help you implement a plan designed to reliably take your organization to the next level. That includes partnering with you to build your buyer personas, evaluate your existing digital channels, clearly identify goals and timeframe, choose the mix of digital marketing tools you'll need to attain those objectives, and supply analysis and reporting along the way. We do this affordably and effectively, with a degree of thoroughness and attention to detail that is unmatched. Information gained from this strategy also beneficially impacts your website architecture, landing pages, content, and calls to action.
Our design services help you powerfully build your brand identity, making it beautiful and impactful. Whether you're creating a new project, updating your graphics, or revitalizing and transforming your brand, we can help you communicate your organization's outstanding features.
The visual representation of your company strikes a powerful chord with your audience, and it should reflect your mission, strategy, and values through thoughtful, inspired design choices. Our design capabilities include graphic design, infographics, typography, logo design, color palette selection, photography and royalty free images.
If your company's visual collateral needs an update or simply a more compelling focus, we can provide the design assistance you need to attract more customers and drive business growth.
Our custom Internet software solutions are tailored to fit each company's individual requirements and complement (rather than complicate) your business operations. They are designed to enhance productivity and can even incorporate your legacy processes and data. Our data-driven websites efficiently present even the most complex information in a way that is meaningful to your users. Application modules extend the site's abilities and add features that enhance the user experience.
We use proven methodologies and techniques that have been refined through extensive real-world testing. Our experience within a multitude of industries allows us to rapidly build complex applications and efficiently handle changing requirements in a very agile, cost-effective way.
We utilize multiple data centers, each with optimal environments for our server requirements and an outstanding record of reliability.
Our Windows servers are housed in a secure, underground network facility located at the crossroads of two major Internet backbones with redundant DS-3 connections. Features include environmental monitoring, an industrial UPS battery backup system with a 125kw diesel generator, real-time data backup and state of the art recovery solutions.
Our Linux servers for WordPress hosting are located at a Unix specialized state-of-the-art data center and fast SSD technology, CDN distributed content, power redundancy, emergency generators and off-site backups.
We offer White Label work, which is work done on behalf of other technical, design and digital firms, and we have an outstanding record of partnering with those companies for specialized, marketing, and technical tasks. We also perform various services in collaboration with our clients when they don't have the technical expertise, staffing or time to perform the task or project in-house. Our assistance often consists of advice on hardware or software acquisitions, utilizing web technologies, third-party providers, or problem solving of network and system issues.
Our consulting goals always target measurable savings and streamlined processes for our clients. We also conduct employee training for Internet software and technologies , which helps your staff manage their assignments with greater productivity and ease. In addition, we have worked with specialized teams on large projects such as instituting grants and developing RFPs/proposals for federal, state, and local government projects.
Thoughts on creating your corporate or organizational brand:
The keys to brand success are self-definition, transparency, authenticity and accountability. - Simon Mainwaring
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another. - Seth Godin
A brand's strength is built upon its determination to promote its own distinctive values and mission. - Professor J. Kapferer
Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way. - Krista Neher
Your brand is a gateway to your true work. You know you are here to do something - to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand - which you deliver. - Dave Buck
What makes you unique, makes you successful. - William Arruda
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Media Coast |
Media Coast is a full-service digital marketing agency helping great companies increase revenue and elevate their brand. Growth happens when all aspects of a digital strategy work in harmony, and we bring that collaboration and time-tested experience to work for you.
